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Turn Your Expertise Into a Real Tech Product
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Remember the one in a hundred?

Most people take the book and run, and that's a win. If you get to the last page and don't want to run it alone, here is the path. No pressure — you already have the whole method.

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01
Run your idea against the decision engine

Put your actual idea through the same engine we use. You get our recommendation on how to build it — the simple version worth shipping, the shape of it, the order to do things in. A straight read before you spend a dollar.

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02
Or I build it, and take a royalty instead of a fee

For a small number of people each year I'll build the thing myself. The build is priced at what an agency would charge, you don't pay it in cash — it comes out of a share of revenue until it's square, and then that stops. After that I take a royalty. No equity. You own it and you make every call.

I only get paid if it earns, so I turn most of these down — and the conversation is just open problem-solving, not a pitch. The whole method is written out, including the arithmetic.

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Tell me what you’re building and I’ll reply personally

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